shocking or emotive Charity advertising


The charity advertising has become saturated  with emotive and shocking advertisement as being “emotive often makes it easier for charities to justify advertising spends, and avoid the hit/miss risk of fun or amusing advert”. Some marketing experts suggested the use of soft advertising that helps in building the image of the brand instead of  selling it.  While shocking people might seem sometime the quick solution, long term plans to gain your audience’s favour, to make them learn about your cause, can sometime bring better results in actually engaging supporters. In any case, the most important rule to remember is to think how to tell your story.



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