Researchers have found that “donors who feel engaged by a charity will donate 50% more annually than those who feel neutral about the cause they support“. Engagement includes any activity “that causes a supporter to invest in a charity either cognitively, emotionally, and behaviourally”. Here is a campaign with an innovative and creative idea for activities to get the donors involved.
A campaign supported by the cosmetics brand “Benefits”, in partnership with two charities, Look Good Feel Better UK and Refuge, will take place on Sunday the 8th of May, with a march through the streets of London to raise funds, under the hashtag #boldisbeautiful . Participants will be provided with t-shirts and a map signalling the special checkpoints across the city, where they will be able to find different activities and rewards.