Doctors Without Borders on the Frontline


Doctors without borders are on the frontline of the current Syrian refugees situation. The escalating tension between local government and Syrians finally in the last hours break out into violent clashes between refugees and police forces. The tension was caused by a domino of border shutdowns across the Balkans that cut off any route to central and western Europe. Today, 300 refugees received treatment by the charity volunteers. Unsurprisingly the situation had actually been predicted by the DWB, which has ground knowledge of the situation. While committing resources and effort on their difficult mission, they also managed to adopt an effective policy of accountability, updating constantly through social media donors and public about not just the situation, but also their humanitarian efforts. Using in particular YouTube as preferred platform, through short, clear and poignant videos they are demonstrating how “transparency”, as the value to connect with stakeholders and public, can have a bigger and more effective meaning that just spending budgets. Here is Angelique, a Doctors Without Borders logistician, reflection before three days of the clash that happened on Sunday.


Visual impairment charity launches a visual campaign

An inspiring new campaign (#ExetersBlindSpot) form the WESC Foundation focus on the people of Exeter unaware of the life changing work WESC provides day to day. Created through the generous collaboration of AB agency, that produced the film free of charge, the project represent a perfect example of charities encouraging synergies with the business world through social media, resulting in an effort that can achieve both increased support for the charity and greater visibility of the agency profile online. In order to create the above video, AB researched and analysed the Exeter community to get a sense of the local “donor gaze”, the specific traits of the targeted audience. Social media engagement is the core of the campaign Their research targets involved to three main channels: Twitter, Facebook and YouTube. “AB’s using a digital strategy team that will be monitoring all engagement to understand the impact locally as well as carrying out research with different audiences to find out feedback on the campaign”. A strategic campaign that fully capitalize on the dialogic possibilities of digital marketing, by testing the audience response to the film and act according to the feedback! the production value of the video content makes the campaign richer (it’s known that about 60% of viewers will watch the video before reading the text attached to it)


Philanthropy: AFC Bournemouth’s Harry launched a charity auction

AFC Bournemouth’s Harry  has launched charity auction in eBay for his daughter memory. The charity “4 Louis” helped him and his fiancee Rachel and many other peoples to come over their lost. For example, they offer couples baby boxes , Moses baskets,  capture imprint for the babies that may helps in easing the pain a bit.  Harry want to give back to the charity and rise some money for the charity by organising the auction.