Currently, an emotional ad running on TV with cancer survivors and their families saying “thank you” to all donors and contributors who funded the cancer research. The ad was made simple with only a real cancer survivors telling their stories and sending their appreciation to the audiance. A very heart capturing ad emphasising the role of donors in saving lives.
The Ad was integrated with social media campaign that aims to engage people into conversation and encourage them to leave donations to the charity. Content in its own can be very touching, but engagement play a greater role in outreaching more people.