Pokémon GO for Charities

People are seen in the parks, police stations, shopping malls catching Pokemons, the new craze and sensation for tech games lovers. The game has been downloaded 7.5 million times from Google Play and the iOS App Store in the U.S., Interestingly nonprofit business innovatively  embraced the hype, and highjacked the app to attract more people to their causes, starting from snapping pictures to Pokémon that they found in their charities location, or they might be lucky enough to be a Pokestop, or by simply going to those Pokestops to advertise for your charity.


Likes don’t save lives

The video shows two famous Swedish personalities trying to pay food with likes.

UNICEF viral campaign “Likes don’t save lives”  in 2013 took a direct approach to remind people that liking or retweeting does not mean donation. People often tend to view social media as entertainment source rather than a serious platform for donating their money. People believe that they helped by clicking the “like” button. UNICEF’s ad helps in raising awareness to not stop at clicking but to go further and act. The ad was extremely successful and it helped the vaccination of 637 324 children against polio, showing that social media can educate and effectively reach people.

Matt Collins pointed out in the guardian how the high volume of messages exchanged at any time on social networks makes the charity only able to reach  2.6 % of their audience with their message, and victim of a staggeringly high bounce rate, going as far as suggesting to abandon social media marketing altogether.  His article touches many aspects that are probably true and not just for charities: recently DeRay McKesson hoped  he can turn his 330,000 followers into at least 20,000 votes in the mayoral race for Baltimore,obtaining instead a mere total of 3077. Does this mean that social media shouldn’t be used by charities or organisations? Going back to UNICEF success with their campaign, one may argue that it was mainly to be attributed to UNICEF established name, however I believe being aware of social media limitations and specificities informed the campaigned and in doing so enabled the organisation to best capitalise on their social media presence.


Volunteerism or tourism?


The video above from Reach out Volunteers shows you how volunteerism might be fun…

Barbie Savior   Instagram account that recently gained popularity and attracted followers with interest on the  volunteer work abroad, depicts a behaviour of some volunteers during their travels in third world countries which raises moral questions: taking pictures with poor children, teaching them without proper qualifications are all common examples of how volunteers underestimate the seriousness of the mission. Barbie Savior satirically pictures volunteers as barbie dolls wondering around for self pleasure instead of focusing on the mission or actually helping people. The account shed some light on charity action abroad, by enlightening the trustees it pushes them to question their organisation’s volunteerism action. Another aspect that the account exhibits is the power of social media either in educating or making people aware, and helping organisation to catch up with their act before reaching more serious consequences .


Tips: How to choose your charity ?


Jean Shafiroff, the writer of  “Successful Philanthropy”, shares some tips regarding how to choose whom you donate to:

  1.  Check the charity penal statement
  2. The charity should have only 20%  spending on overhead
  3. Follows your passion (which cause do you like?)
  4. Use charity navigator to understand the charity performance.

Forget the mall! Let’s go to charities shops

Their video might have passed unnoticed by many, including the charities’ world; what (Holly and  Mena) are doing is encouraging and motivating people to buy from charity and thrift shops. Imagine the impact if many bloggers / influencers did the same! Encouraging followers to visit between now and then charity shops not feeling embarrassed to buy a second hand items, challenging the image sometime associated with the shops and presenting them as a rich resources for young adults is a significant way in which social media can effectively benefit the sector.

Unethical fundraising is bad for everyone

The reports exposes the problem of unethical fundraising taking, in particular in this case how elderly and generally more vulnerable people were specifically targeted, and presented this negative finding together with the fact that some of the larger charities spent less than 50% of their budget on the cause. Charities defend themselves by stating that they have to account for expenses such as fundraising, supplies, charity shops etc.  The nonprofit industry in  the UK composes  of 80 billion pounds / 105 thousand charities, making in it a sector of a significant size that has to be better understood. Unethical practices and budget mismanagement hurt the whole intustry exponentially, as marketing of any sort is already – wrongly – considered somehow incompatible with charities work.  That’s why charity spending needs double the consideration and an intelligent scrutiny, meaning an unbiased monitoring that takes fully into account the needs of the organisations to function and grow. Implementing  a charity valuator system should be a must to ensure not just that the donor is protected, but that the sector as a whole is not damaged.

If your service were a pill!

The hearing demonstrates discrepancy between non-profits essential role in community and the recognition of such role by the community: less “sexy”, more complex, long term projects are often the ones that actually make the difference, and they make greater need for these organisations to adopt some of the for profits’ marketing tools in order to thrive.  

“The founder of a St. Louis-area nonprofit joined the U.S. Senate Special Committee on Aging, led by Senator Claire McCaskill and Republican Senator Susan Collins of Maine, for a bipartisan hearing today that focused on progress in the cure for Alzheimer’s disease.

Lisa Baron is the founder of Memory Care Home Solutions, which works to extend and improve time at home for individuals with dementia by providing in-home caregiving training, education and outreach programs. In her testimony, she explained that 90% of her clients are able to remain at home rather than moving to a nursing home and that this has saved the Missouri Medicaid program over $30 million.

The hearing also included David Hyde Pierce, award-winning actor, advocate, and former member of the National Alzheimer’s Project Act’s Advisory Council on Alzheimer’s Research, Care, and Services.

Speaking to Baron about the valuable service her non-profit provides, McCaskill said: “If your service was a pill, you’d get approved and we would pay for it. But you’re not a pill and you don’t have big pharma lobbying for you, and you don’t have a big company marketing you. But because you’re not being marketed like we see on TV—where if we could only somehow get our doctor to give us this drug and promise we’re going to be young, and thin, and beautiful, and happy, and have sex for the rest of our lives—you are struggling to deliver a basic service.” ” quoted from SenatorMcCaskill Youtube channel.


Philanthropy: AFC Bournemouth’s Harry launched a charity auction

AFC Bournemouth’s Harry  has launched charity auction in eBay for his daughter memory. The charity “4 Louis” helped him and his fiancee Rachel and many other peoples to come over their lost. For example, they offer couples baby boxes , Moses baskets,  capture imprint for the babies that may helps in easing the pain a bit.  Harry want to give back to the charity and rise some money for the charity by organising the auction.