Twitter for charities

Today an article by Rohan Hewavisenti  advised charities to take advantage of twitter as a fundraising tool, highlighting an interesting advantage of the platform.  He listed few examples of success, like the Cancer Research UK campaign #nomakeupselfie, which  raised over £8m, or the #icebucketchallenge which helped in raising over £ 7m for amyotrophic lateral sclerosis, to which it can be added the more recent and interesting case of Laura Darrall, whose campaign  #itaffectsme, aimed to raise awareness for mental health issues, went rapidly viral.

The article points out how there are “no restrictions or permissions required to fundraise via Twitter or other social media”. He might refer to a new regulation, the “Fundraising Preference Service” that unable people to opt out from all telephone and mail fundraising.